On some occasions we are asked to create broadcasts that deliver a clear health message to a vet practices customers. In these instances the objective is to bring a health issue to the customer’s attention and invite them to take appropriate action. One example of this is sending a broadcast to a practice’s customers when there has been an outbreak of Equine Flu in the area asking them to check their horse’s vaccination record and get them vaccinated if it is out of date.
Another campaign we managed was for Ceva who wanted to highlight the dangers of Enzootic Abortion and Toxoplasmosis to sheep farmers. In this case we created a campaign built on inviting farmers to Open Evenings run by the Vet Practice where a guest speaker had been invited who would explain the effects of the disease and the commercial consequences arising from it.
“The campaign was really successful in getting farmers to attend the Open Evenings. This really helped us build our base of sheep farmers who regularly vaccinate their flocks.”
Stephenie Clarke
Product Manager: Anti-infectives and Sheep Products