VetsTXT was established in 2006 to exploit the use of SMS within the Animal Health industry. The aim was to improve the efficiency and effectiveness of Compliance Communications. We offered the first managed services that allowed Vets to use SMS instead of post. Our bespoke approach produced stunning results with compliance rates soaring from around 65% to over 85% and costs for Practices dropping on average by £1000 per year.
Since then, we have expanded our services to include Automated broadcasts, Promotional and Health campaigns for both Animal Health and Food Companies. The growth in Smart Phone ownership has allowed more interesting campaigns to be developing using Personal Vouchers, Loyalty Cards and Videos to be included.
Matthew Hind has worked in Systems Development for more than 30 years helping to apply technologies to resolve different business problems. He has worked with SMS since the mid 90's and set up VetsTxt in 2006. The goal was to ensure clients perceived that each communication came from the Vet to them as an individual and not as part of a large impersonal broadcast.
Colin followed a career in British Telecom for 27 years managing a wide range of business areas. These included product development, marketing, strategy and finance. He left BT in 2007 to set up his own business as a consultant in Telecommunications and worked internationally as well as in the UK. He teamed up with Matthew in 2014 to help develop the SMSComms business. Colin lives in London and enjoys playing golf and watching Chelsea.
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